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Drawing on more than a decade of new work, the authors show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization into an uncontested market space. By the authors of the international best-seller Blue Ocean Strategy. 200,000 first printing.
BLUE OCEAN SHIFT
$28.00
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Product #: MMS018475238/0
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